Advertising has changed a lot since the days of Mad Men. And it continues to change. To celebrate the end of Mad Men, four great TEDx Talks on advertising now:
How stores track your shopping behavior | Ray Burke | TEDxIndianapolis
At TEDxIndianapolis, Ray Burke explores how stores track shoppers’ behavior to send targeted advertising, coupons and more.
Online advertising is creepy; it doesn’t have to be. | David Stillwell | TEDxWarwickSalon
Psychometrics researcher David Stillwell studies how our digital identities match up with our real world identities. In a talk at TEDxWarwickSalon, he shares research on what our digital data reveals about us, how advertisers use this data and asks for more transparency and options for privacy from big companies.
Can stickers start conversations? | Linn Livijn Wexell | TEDxAlmedalen
Linn Livijn Wexell is part of a creative collective in Sweden that flips ad campaigns on their head via stickers. In a talk at TEDxAlmedalen, she explores how a small thing like a sticker can start big conversations about how advertising and products affect us.
The Stockholm Syndrome of Advertising | Jacob Östberg | TEDxStockholm
At TEDxStockholm, professor of advertising Jacob Östberg explores the ways advertising does more than just sell things: how ads shapes consumers’ view of an ideal life.
For more talks, check out our advertising playlist below: