The theme of this year’s TEDWomen conference was Momentum, and at TEDxZurichWomen in Switzerland, organizers asked attendees to react to the theme through art.
Local artist Stephanie Fonteyn installed a canvas in the foyer of the venue, with much of her (already finished) contribution to the piece concealed, and invited attendees to leave their mark on the collaborative work.
“We asked attendees as soon as they had registered to express what Momentum means to them by drawing on the canvas,” says Sahra Ibrahim Malin, marketing and communications manager of TEDxZurichWomen.
As the day went on, the canvas filled up, with all of the progress caught on film by organizers to create a timelapse video.
When the event came to a close, Fonteyn brought the work onstage and revealed the final result — an attendee-created portrait of Amelia Earhart. “At TEDxZurichWomen we used flying as a metaphor for our Momentum theme,” says Ibrahim Malin, “so it fit well to have Amelia Earhart as the final piece, a woman who was a boundary defying pilot.”
Moments from the time-lapse documentation of the mural can be seen above and, below, TEDxZurichWomen attendees share what Momentum means to them in words: